Piramal Vaikunth
“Blessed By Nature”
Driven forward by a Non-Resident Indian contact program, backed by months of solid research on realty investment patterns among the target audience, Piramal Vaikunth was inaugurated to the world at six cities across the United States.
Putting the Best on the Map
Enhancing networks and getting products to the right people
In addition to a full-blown campaign, Piramal Realty got the extra edge over its competitors by
forging connections with community organisations that tap into personal networks. Vaikunth
was brought forth as a marker of trust and bonding.
Blending frantic city-hopping with the ease of building relationships, Vaikunth’s team balanced two ends of the marketing spectrum with elan.
