Bringing its old and new customers forward through engaging games and interactive activities, Michelin’s Pan India Roadshow travelled the country in a nifty lightweight setup that opened shop at malls in different cities.
Effective Informal Marketing
Bringing the brand to its customers
Turning customer traffic from mall installations and informal interactions to Priority Dealer stores
and formal business engagements, the Pan India Roadshow brought new business while
strengthening old business. Customers were engaged with
games and different activities to arouse interest.
Breaking away from the mould of staged promotional events, the Roadshow drew on real-time engagement to boost brand awareness, visibility, and recall.