Michelin Buckle Up School Program

“Safe Family, Happy Family. Pledge for Safer Roads”

Buckle Up intended to interact with schoolgoing children and raise their engagement with road safety. In this process, their parents would also recognise the importance of safe driving.

Impacting the Present through the Future

Penetrating multiple audiences simultaneously can be fascinating and highly enjoyable!

Activity-based initiatives involving schools, the police, parents, children, and teachers were the centerpiece of the school program. A 360-degree campaign reaching out to several stakeholders increased the impact of the message.

Before launching the program, a background survey was conducted to understand the mindset of the targeted age-group. Every segment of the campaign was tailored accordingly.