Tanishq Paheli

“Ek naya rang, Ek naya josh, Ek kuch alag si shaam, Aap jitne walon ke naam”

Tanishq brought the glamour of Bollywood to its jewellery collection, showcasing traditional hand-crafted pieces that were used for the styling of the Oscar-entry film Paheli, starring Shahrukh Khan and Rani Mukherjee.

A Rajasthani Romance

For a Love that transcends space and time

The Paheli collection was unveiled by inviting ladies to experience the luxurious magic of exquisite jewellery. A special makeover session by renowned make-up artists was organised to let every woman feel like a queen.

Pulling together the different strands of elegance, timelessness, and opulence, and presenting them coherently as part of a brand campaign was achieved through reinforced associations between closely-allied concepts.