This event combined a relaxing getaway with a high-energy reward programme, designed to encourage the best marketers and salespersons to persevere even harder.
Giving wings to fantasy
Imaginative appropriations of a legacy
The creative inspiration for the palette was drawn from the legendary "Lord of The Rings" movies. Featuring brave armoured warriors astride horses, fantasy landscapes, and golden arcs of sunlight, the design scheme was customised to reflect the adventurous spirit of sales and marketing at Pepsico.
The challenge for the design team was to draw elements from Lord of The Rings while reinventing them adequately to fit the context of the event.