“Come out of the closet... Move on”

Fastrack redefined watches and eyewear: suddenly, these products were cool and trendy, meant to be owned and loved by a young demographic.

Fast-tracking Product Appeal
Reaching out to a new consumer audience
As an accessory brand that catered to the urban youth, Fastrack's introduction in New Delhi was orchestrated as part of a broader attempt to break classic products like watches and spectacles out of its traditional middle-age-group market and introduct them in a new way to a different customer bracket.
The first store in New Delhi was launched through a press conference and an exclusive product ramp show. This created a wave of excitement and interest around Fastrack's offerings.