DAMAC Akoya Oxygen

“Green is the new Black”

The Akoya Oxygen, the first of its kind, symbolised the union of humanity and nature. It effortlessly positioned itself in the niche between the done-to-death and the off-beat

Bringing Utopia to the World

Combining the established with the nouveau made an interesting campaign.

Akoya Oxygen blended exclusive luxury with universal appeal. The teaser for the launch showcased the buildings pulsating to life with the greenery of nature’s bounty. The project was introduced through an activation programme at luxury malls, along with roadshows.

From the brand positioning and promotion, to public activation, the take-to-market approach exuded exclusivity.