“All you have to do is just find the right key”

To celebrate Valentine's Day, the coffee shop chain organised a treasure hunt in different cities. Couple teams drove all across town to find the treasure that would win them the bumper prize.

Hunting for Love's Gift
Uniting adventure, affection, and activities
Consumer participation that went beyond the confines of traditional marketing, placing importance on enjoyable activities, focussed on getting customers out onto the streets to engage with each other.
The motto of "A lot can happen over coffee!" received a new lease of life with this innovative usage of city spaces as extensions of the friendly coffee shop.