“Ek naya rang, Ek naya josh, Ek kuch alag si shaam, Aap jitne walon ke naam”

To enhance personal connections with their customers, Mother Dairy entered the world of the kitchen and helped mothers to come up with cheese-based recipes that the whole family would relish.

Propelling consumer engagement
A personal take on marketing
With a collection of delectable recipes, featuring cheese paranthas and mushroom cheese kebabs, this campaign touched a chord with young mothers across the country.
The thrust of the communication was towards encouraging mothers and their young children to experiment with in-house snacking, driven by demonstrations of simple do-it-youself recipes.