The annual global R&D and marketing summit was hosted in India in 2009. The Gala Dinner was organised around the theme of "Mystical India: A Journey", reflecting its deep spirituality and colourful liveliness.
Playing host to the world
When the global and the local came together.
An evening of revelry and beauty, the Fritolay Gala Dinner presented snippets of Indianness to a gathering of people from all over the world. From palm-reading and turban-tying, to a jharoka-style bar, the event concluded with a fusion of different styles of Indian dances to the tune of A R Rahman's Oscar-winning composition "Jai Ho" from Slumdog Millionaire.
Infusing a global event with traditional local flavours was the pivot of the thought process. Just copying and pasting would not do; an innovative design with inspired execution was needed.