Kids Planet on Marine Drive, Cochin, was planned as a child-centric ten-day expo with games, competitions, entertainment, and attractions. Boomer wanted to capitalise on its presence as the event sponsor.
Tailormade Brand Promotion
Extending the reach of product identity
Boomer was given a customised campaign that would blend the playful spirit of the brand with a serious marketing outlook. This balance was achieved through specially designed games and interactive activities that would encourage children and their parents to engage with Boomer.
Such an arrangement reinforces the mental association between the brand image and target audience through coherent identity communication.